Auction Process

Auction Process

Why Sell Your Real Estate at Auction?

If you want to sell your property in a timely manner, easily and with no contingencies at the highest possible price, then the auction method of marketing is a smart decision… not a last resort.

In today’s fast-paced environment auctions offer many advantages to the seller. Auctions quickly and effectively establish true market value for the property. For more than 55 years, Sanford Alderfer Real Estate has assisted sellers every step of the way to make sure they get the best results with their desired terms and conditions.

Auction Advantages

Immediate Results:

By using the auction method of marketing, our client is able to sell and close on their assets in approximately 45 days, rather than relying upon the ambiguity of the traditional real estate market. An auction allows the seller to establish the timetable. Knowing a specific, definite closing date allows the seller to take advantage of opportunities for reinvestment and relocation immediately.

Eliminate Holding Costs:

An auction reduces the holding costs of the property, including interest, taxes and maintenance. Due to the shortened marketing period, usually 45 days of the auction, these costs terminate quickly. Traditional sales methods leave the seller responsible for these costs for an indefinite period.

Control Terms:

The terms and conditions of the sale are established and controlled by the seller. Each sale is tailored to suit the individual seller’s needs and is carefully evaluated to determine the most appropriate and cost effective method of offering the property to obtain the most money for the seller. Sanford Alderfer Real Estate explores additional alternatives and creative ways to market your real estate. We explore subdivision possibilities, muti-par combinations and top bidder take choice and owner financing.

Creates Urgency:

The auction method forces buyers into action. Traditional sales methods do not create the urgency necessary to close the sale quickly. Auction demands decisiveness and takes advantage of the synergy created when a group of buyers are bidding competitively against one another – each bid reaffirms the value of the property.

Targeted Marketing:

As opposed to traditional marketing, in which the buyer receives offers sporadically over an extended period of time, an auction establishes a specific date by which all offers are received. With this target date in mind, an aggressive advertising campaign is designed. This campaign is created to emphasize the amenities of your property and is media-specific with advertising placement in the most effective media. The goal of our advertising campaign is to ensure that all potential buyers are targeted and aware of the sale.


A proven advertising method to both catch the eye visually while conveying the most important details, dates, location and times of an event.

Social Media:

In this day of technology social media has become a method where we can create an even more specific target market and can reach out to those people in a timely manner. Our website along with our affiliate websites and industry links allow us to expose your property to literally people around the world. Our corporate website allows us to watch and communicate with all that download your specific Property Information Packet. 

Interested in learning more about the auction process? Fill in the information below and we will be in touch with you or give us a call at 215-723-1171!

Auction Calendar